The housing market is teetering on the edge — the gap between home prices and household incomes has blown past severe financial burden to uncharted territory. “This is just not sustainable.” (Taylor Morrison CEO, Sheryl Palmer’s words, not mine). No builder can ignore this existential threat to the industry. Without bold, immediate action, the industry is poised to have an alarming reckoning. This session cuts straight to the chase: six proven, no-nonsense strategies to dramatically reduce costs while delivering more value and buyer satisfaction. Forget “cheap” — this is how you build better, smarter, and more affordably. This includes actionable best practices for delivering high-performance homes at significantly lower cost with a superior customer experience. Please join us.
Learning Objectives:
- Learn what key factors are contributing to an historic housing affordability crisis.
- Learn six proven strategies for substantial cost savings designing and building new homes.
- Learn how the cost advantage of homes applying the proven cost saving strategies can be effectively translated in the home sales process.
- Learn how actual projects have successfully applied proven cost-saving strategies.
Sam Rashkin is a senior researcher at Oak Ridge National Laboratory where he is responsible for preparing a roadmap for scaling deep energy retrofits. He has earned an international reputation for his work engaging thousands of homebuilders as national director for ENERGY STAR Certified Home and Chief Architect with the U.S. DOE Building Technologies Office directing Zero Energy Ready Home. Over three million high-performance homes have now been certified under these programs. Based on this experience, Sam has been recognized for his contributions to sustainable housing including the Energy and Environmental Building Alliance (EEBA) Legend Award in 2019, Hanley Award in 2012, and Professional Builder Achievement Award in 2002. Sam’s latest book and training program, “Housing 2.0 – A Disruption Survival Guide,” provides guidance for high-performance builders to become industry leaders by applying a comprehensive framework for optimizing the housing user experience.